Stealing Customers Using Discord and Slack

Tactics to Monitor Competitors & Win Customers

My competitors use Discord and Slack. Your’s will be doing this as well. This is perfect…

By joining their social media accounts, you’ll be able to see exactly what they are doing right, what they are doing wrong, and how their customers feel.

Monitor their strategy, and move your chess pieces accordingly…

A lot of strategic discussion happens on slack and discord, and the discourse can be vital knowledge.

For example, I have competitors that are building reddit marketing tools, and they often discuss their plans. One of them, Howitzer, is shifting away from their core offering and moving on to a new product. This is the ideal scenario for me to swoop in.

Monitor Feature Requests & Feedback

You have access to all of the conversation history, so you know how customers reacted to every feature announcement, and the biggest issues they had with using your competitor’s product.

Jot down the most requested features and complaints. These items can be useful to strengthen your product as well as your launch strategy!

Seems like Howitzer was the only service offering automated direct messages to reddit users, and customers were dissatisfied when they removed this functionality.

If customers want it, then we must deliver

Chat with Unhappy Customers

Unhappy customers are the easiest to steal. DM them, ask about their pain points, and find out what would make them happy.

Have a genuine conversation, then suggest your product as a possible alternative. This method is effective because customers for one product don’t mind switching to another product that meets their needs better!

It would be even better if you reach out to customers with discounts and offerings. Share how your product can rock their world. Be transparent about future plans and offer irresistible incentives.

Never too late to launch, later is better anyway

Indie hackers sometimes feel dissuaded when they realize they have a competitor for their idea. I have felt this way before too… but this is actually market validation! It means there is a market for your product, and money to be made.

It’s better to launch later anyway! More competitors to analyze.
UI/UX to test when you sign up for their product. Once you’ve used their product, analyzed their social media channels, and figured out what was a hit and a miss, you can develop a product that stands out.

Conclusion

There you have it, folks! Sneaky ways to use Discord and Slack for growth hacking success. Embrace your inner ninja, and show the world what you've got!