How to craft a winning landing page
5 tips to win every customer
Your landing page is the most important piece to hone to improve conversions and sales. Lets improve its copy so you win every customer that lands on your site!
Your first line is crucial
The first line of your copy is crucial. If people don’t read it, they’re not going to read your second line either. Make it short and irresistible.
Improve your marketing => Boost your sales in just 30 days
Focus on the benefits and the problem you're solving. Make sure it resonates with your target audience.
Get specific
You can’t bullshit specifics:
Save more on your electricity bill => Save an average of 33.7% on your electricity bill
Speak with conviction
Your copy should convey confidence and enthusiasm for your product or service. Use strong, affirmative language that demonstrates your belief in what you're offering. Avoid weak phrases like "we think" or "we hope" and replace them with statements like "we guarantee" or "we know." This will help reassure visitors that they're making the right decision.
Avoid Landing Page words
Avoid using words like "unlock," "supercharge," or "empower." Real people don't talk like that, and it can make your copy sound fake or insincere.
You're on a speed date
The majority of people look at your site for 30 seconds and never return. If you can't make your product interesting in six words sell the benefits instead:
All-in-one social automation => Turn followers into customers
Encourage visitors to take immediate action by creating a sense of urgency. Use time-sensitive offers, limited availability, or exclusive deals to motivate them to convert sooner rather than later.